Visible Measures Blog

On this week's Ad Age Viral Video Chart, a presidential ad by AFSCME, the American Federation of State, County and Municipal Employees, takes the highest new spot on the top ten this week. Meet the People Who Make America Happen features public works employees, including a trash collector in La Jolla, California, where Romney has a home. The campaign includes three creatives, all featuring different employees who worked in La Jolla. The spot collected 1.6 million views after releasing last week. 

Social media giant Facebook also released its first-ever video ad, The Things That Connect Us. The ad was released after Facebook announced that it had reached one billion users. The spot created by Wieden + Kennedy uses a chair as a symbol of connection between users. The campaign generated 980,000 views, enough for eighth place.

Meanwhile, Samsung's Galaxy S III, which pokes fun at Apple and its fans, continues to dominate the chart, grabbing first place with 6.7 million views. Apple's Introducing iPhone 5 doesn't crack the list this week. 

The Most-Watched Ads of the Week

Rank	Last Week's Rank	Brand	Campaign	Agency	Current Week's Views*	% Change in Views**	Watch
1	1	Samsung	Galaxy S III	72andSunny Los Angeles	6,699,495	-45%
2	10	Heineken	Crack the Case	Wieden + Kennedy Amsterdam	1,983,828	+26%
3	NEW	AFSCME	Meet the People Who Make America Happen	NA	1,658,288	NEW
4	9	Rovio	Angry Birds Space	NA	1,623,681	-4%
5	3	Visa	Make it Epic	TBWA\Chiat\Day Los Angeles	1,286,354	-75%
6	6	Old Spice	NFL Believe in Your Smellf	Wieden + Kennedy Portland	1,277,197	-60%
7	Back on Chart	Google	Chromebook	BBH New York;Google Creative Lab	1,254,327	Back on Chart
8	NEW	Facebook	The Things That Connect Us	Wieden + Kennedy Portland	979,472	NEW
9	7	Jewish Council for Education & Research	Wake the F@#k Up	NA	924,667	-65%
10	4	Febelfin	Amazing Mind Reader	Duval Guillaume Modem	897,960	-80%

Source: Visible Measures 

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations. 

Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.