The Viral Video Chart: Sponges, Razors, and Hamsters Ride Their Way Into the Top 10; Sheep Maintain Top Spot
Samsung's Extreme Sheep LED Art campaign continues to ride the wave of viral video views this week, claiming the top spot on The Ad Age Viral Video Chart for the third week in a row, with 1.1 million views. While this number dominates what contending campaigns are putting up by at least 300,000 views, it's a 30% drop from the campaign's performance last week.
Three new campaigns made it onto the chart this week.
- Burger King's SpongeBob squeezed its way into the Top 10 by kicking it old school, combining the Sir Mix-a-lot classic "Baby Got Back" with everyone's favorite sponge from the deep, SpongeBob SquarePants. The spot collected 500+ thousand views this week, grabbing third place on the chart.
- Wilkinson's clever Mow The Lawn campaign chalked up 260,000+ views and edged past three others to snag the 7th slot this week. Similar to the Phillips Bodygroom campaign, Mow The Lawn cuts through the innuendo to speak about the importance of grooming habits.
- Kia filled the world with hamsters in its Kia Soul: Hamsters campaign and scored 200,000+ views this week, taking the 9th spot on the chart.
For more information about these campaigns and to watch the ads themselves, check out The Ad Age Viral Video Chart, powered by Visible Measures, on Ad Age Digital.
The data used for The Ad Age Viral Video Chart was collected from our Viral Reach Database, a constantly growing video repository of analytic data on 100+ million Internet videos from 150+ video-sharing destinations.