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Paranormal Activity 4 Thrills Online Audiences

  
  
  

Paranormal Activity 4 prepares to release next weekend as it falls to fourth place on the Online Film Trailer Chart with 3.5 million views. The fourth installment in the thriller franchise, the film has several trailers and TV spots. This most recent Paranormal Activity is outperforming all of its predecessors in online video. Paranomral Activity 4 is besting Paranormal Activity 3 by nearly 2 million views at the same time in the release cycle. The third thriller generated 2.7 million views before the week of release. 

Elsewhere on the chart, four films that opened last week make big appearances on the Top 10, including Pitch Perfect, Taken 2, Frankenweenie, and Sinister. Tim Burton's Frankeneweenie, a family-friendly animated adventure makes its debut at sixth place with 1.9 million views. The surge in views is typical in online video, something we call the post-release bump. 

The Most-Watched Online Film Trailers of the Week

RankLast Week's RankFilm Title
Distributor
Genre
True Reach*
Weeks Until Release
% Change in Views**
Watch
1
2
Skyfall
Columbia
Action, Adventure, Thriller
6,676,978
1
74%
2
3
Twilight Saga: Breaking Dawn - Part 2
Summit
Adventure, Drama, Fantasy, Romance
4,843,375
2
36%
3
5
Pitch Perfect
Universal
Comedy, Music
4,016,787
3
47%
4
1
Paranormal Activity 4
Paramount Pictures
Horror
3,590,366
4
-21%
5
7
Taken 2
Twentieth Century Fox
Action, Crime, Drama, Thriller
3,350,245
5
81%
6
NEW
Frankenweenie
Disney
Animation, Comedy, Horror
1,921,770
6
NEW
7
9
Sinister
Summit Entertainment
Crime, Horror, Thriller
1,459,702
7
16%
8
Back on Chart
Wreck-It Ralph
Disney
Animation, Comedy, Family
1,189,896
8
Back on Chart
9
NEW
Life of Pi
Fox
Adventure, Drama
1,023,350
9
NEW
10
10
Silent Hill: Revelation 3D
Open Road Films
Horror, Mystery, Thriller
982,398
10
-8%

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