On Sunday, Austrian skydiver Felix Baumgartner broke the speed of sound during his 128,000 feet Red Bull Stratos Jump from the edge of space, which he landed gracefully on his feet. He also broke several world records, including first person to break the sound barrer, highest skydive, and highest manned balloon flight.
Audiences have flocked to the web to watch the Red Bull Stratos Jump. Using our True Reach methodology, we've identified 1,700 clips related to the jump, which includes footage of the jump itself, news reports and commentary around the jump, mashups and spoofs of the jump, and more. These 1,700 clips have been watched more than 50 million views.
The most amazing thing? All of this has happened in less than four days.
The original Red Bull clip of the descent has captured more than 10 million views since releasing on Sunday, which is a big number for one video, but nowhere near the 50 million total views. That means that almost 40 million views are coming from the rest of the 1,700+ audience-driven clips. For these audience-driven clips, it means that more than a thousand people were so inspired by the record-breaking jump by Baumgartner that they put in the effort to upload their own video of the jump.
Bigger than Gymkhana
Some have speculated that this Red Bull-sponsored stunt has been one of the greatest marketing stunts of all time. To find out, we compared it to DC Shoes, who is responsible for the biggest stunt-driven ad campaigns of all time, the Gymkhana series, starring professional rally car driver Ken Block.
Gymkhana Five, DC Shoes' fastest-growing campaign, has driven over 33 million cumulative views since originally launching in July 2012, nearly three months ago. The Red Bull Stratos Jump eclipsed 33 million views in just four days.
What do you think of the jump? Did you expect it to get this many views? Let us know in the comments section below!