Visible Measures Blog

To kick off the holiday season, we wanted to put together a list of the top non-profit video advertising campaigns of 2012. After all, it is the season for giving. 

To develop this list, we looked at non-profits and charities, and then ranked their video advertising campaigns by True Reach, which means that we looked at all related videos to the campaign, whether it's a copy, a spoof, mashup, or a response.

Topping the list is no surprise -- Invisible Children's Kony has reached heights never before seen for nonprofits in online video. It generated over 212 million views in 2012 and inspired more than 3,200 uploads across the web. 

Coming in second is the United Nations' campaign for World Humanitarian Day, featuring a live music video by popstar Beyonce. We also see viral spots from the controversial animal rights group PETA, an anti-smoking spot from Thai Health Promotion Foundation, and a promotional video for Movember, the month-long fundraising event to raise awareness for men's health issues.

What's your favorite campaign on the list? Let us know if in the comments section below!

The Most-Watched Charity Video Campaigns of the Year

Rank	Brand	Campaign	Agency	True Reach Views	Watch
1	Invisible Children	Kony 2012	-	213,027,210
2	United Nations	World Humanitarian Day 2012	Droga5 New York	17,007,299
3	PETA	Boyfriend Went Vegan	Matter	3,449,224
4	Thai Health Promotion Foundation	Smoking Kid	Ogilvy & Mather Bangkok	3,331,192
5	Fragile Childhood	Monsters	Euro RSCG Helsinki	2,113,477
6	The Gift of Water	First World Problems	DDB New York	1,975,291
7	Center for Science in the Public Interest	The Real Bears	-	1,948,337
8	Made Man	How To Grow A Moustache With Nick Offerman	-	1,863,492
9	Stop the Traffik	Red Light District	Duval Guillaume Modem	1,785,425
10	Norwegian Students' and Academics' International Assistance Fund	Africa for Norway	-	1,712,913