The NBA playoffs have expanded their game to the world of viral video this week. Nike Basketball's Most Valuable Puppets, featuring stuffed versions of LeBron and Kobe, landed the top position on the chart by scoring 1,133,327 million views. It was the only campaign on the chart to grow this week, swelling by an impressive 40%. Vodafone's Make the Most of Now campaign just missed the top mark by 130,000+ views.
The league of the NBA elbowed its way onto the chart with its Where Amazing Happens campaign, drilling 882,068 views from beyond the arc. The campaign features a number of the NBA's hottest players and a soundtrack from Kanye West.
Three lost campaigns found their way back into the Top 10 this week. Kia's Hamsters, Durexs' Get It On, and Head's Novak Djokovic Scores On and Off all showed their scrappiness, re-entering the chart at number six, eight and ten, respectively.
Cadbury's Eyebrow Dance and Samsung's Sheep, both in the danger zone of late, showed their staying power this week, living large at spots five and nine, respectively.
The Most Watched Campaigns for the Week of May 18
| Rank | Last Week's Rank | Brand | Campaign | Agency | Current Week's Views*
| % Change in Views** |
1 | 2 | Nike Basketball | Most Valuable Puppets | Wieden & Kennedy | 1,133,327 | +40% |
2 | 1 | Vodafone | Make The Most Of Now | Ogilvy & Mather | 1,001,737 | -31% |
3 | New | NBA | Where Amazing Happens | Goodby, Silverstein & Partners | 882,068 | New To Chart |
4 | 4 | T-Mobile | T-Mobile Dance | Saatchi & Saatchi, MediaCom | 361,659 | -20% |
5 | 9 | Cadbury | Eyebrow Dance | Fallon | 284,014 | 0% |
6 | Back on Chart | Kia | Kia Soul: Hamsters | David & Goliath, KMA | 256,223 | Back on Chart |
7 | 5 | T-Mobile | Sing-a-long in Trafalgar Square | Saatchi & Saatchi, MediaCom | 218,522 | -44% |
8 | Back On Chart | Durex | Get It On | Fitzgerald & CO, SuperFad | 205,787 | Back on Chart |
9 | 10 | Samsung | Extreme Sheep LED Art | The Viral Factory | 187,013 | -21% |
10 | Back on Chart | Head | Novak Djokovic Scores On and Off | Aimaq Rapp Stolle, Feed Company, The 7th Chamber | 175,930 | Back on Chart |
Source: Visible Measures
To watch the ads, check out our Top Ad Campaigns page here.
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The data used for The Ad Age Viral Video Chart was collected from our Viral Reach Database, a constantly growing video repository of analytic data on 100+ million Internet videos from 150+ video-sharing destinations.
* See our Top Ad Campaigns page for our methodology.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact us directly.
