Recognized for game-changing platform for video analytics and advertising
Boston, April 24, 2012 – Visible Measures, the analytics and advertising platform for social video, today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Visible Measures was specially selected by the AlwaysOn editorial team and industry experts across the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
“Our overarching goal at Visible Measures has always been to keep online video free for everyone by helping brand advertisers and publishers capitalize on video’s massive opportunity on the web. In pursuing this goal, we’ve quietly built out the largest social video platform on the web, powered the video analytics for many of the largest publishers online, and launched the world’s first choice-based video ad network, Viewable Media,” said Brian Shin, founder and CEO of Visible Measures. “We’re honored and humbled that AlwaysOn has recognized our work and has named us an OnMedia Top 100 Winner.”
“The make-up of the OnMedia 100 represents forward-thinking media companies in a year charged with disruptive change. The emergence of Web-fueled TV and the explosive growth of smartphones and tablets are challenging the media world to transform itself into a global, consumer-focused industry. Coupled with the socialization of everything, this year’s digital media and entertainment startups are boldly charging into the future, ready to reinvent the establishment with new, invigorating products and services,” says Tony Perkins, founder and editor of AlwaysOn. “Web analytics are now embracing a social world, providing marketing and advertising companies with the targeted data that delivers on the promise of reaching consumers with meaningful, actionable messages.”
Visible Measures promotes and measures social video campaigns programmatically across the web. The company’s ad technology, Viewable Media, is powered by its patented analytics platform for agencies and publishers, which spans 400+ million videos and 300+ million monthly unique viewers. Using this unique and unprecedented dataset, Visible Measures optimizes video performance online and provides exclusive industry performance benchmarks across paid, owned, and earned media. This industry leading approach helped Visible Measures increase revenues nearly 500% in 2011. Visible Measures also recently secured a Series D round of financing of $13 million.
Visible Measures has recently received accreditation by the Media Rating Council, an industry first, for a range of metrics for digital video, including True Reach, the world’s first metric to provide a complete view of video campaign performance online, including paid, owned, and earned media. The company also recently announced that it has received a patent for measuring time spent watching online video, the second for its video platform.
The OnMedia 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists, and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2012 list.
A full list of all the OnMedia 100 winners can be found on the AlwaysOn website at: http://www.aonetwork.com/AOStory/Announcing-2012-OnMedia-100-Top-Private-Companies
About Visible Measures
Visible Measures is the analytics and advertising platform for social video. Designed from the ground up to meet the unique challenges of measuring and delivering social video advertising, the company’s patented platform powers the Viewable Media choice-based video ad network. Visible Measures provides its customers and clients with unprecedented visibility into the performance of paid and Earned Media placements and engagement in social video. The company’s True Reach℠ measurement is the world’s first paid, owned, and earned media metric to be approved by the Media Rating Council. Visible Measures is a member of the Interactive Advertising Bureau’s (IAB) Digital Video Committee and the Advertising Research Foundation (ARF). To learn more about Visible Measures and explore its industry-wide charts, please visit http://www.visiblemeasures.com.
About AlwaysOn
AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn’s preeminent executive event series includes the Silicon Valley Innovation Summit, OnMedia, OnHollywood, IMPACT Venture Summit Mid-Atlantic, Venture Summit East, OnDemand, Venture Summit Silicon Valley, OnMobile, and GoingGreen Silicon Valley. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand.