- Visible Measures Leverages Data With New "Viewable Media" Video Ad Network, VideoNuze, April 4, 2011
Just when you thought there couldn't be room for another video ad network, analytics provider Visible Measures is launching a new one this morning called Viewable Media. However, Viewable Media has a few key differentiators which will be fresh for publishers and advertisers, in turn raising the bar for other ad networks. Brian Shin, Visible Measures' CEO explained Viewable Media's approach to me late last week...
- Visible Measures Launches Video Ad Network, Hires Industry Vet To Run It, TechCrunch, April 4, 2011
Visible Measures, the third-party media measurement firm for online video advertisers and publishers, today debuted a new video ad network dubbed Viewable Media, and separately announced that it has hired video advertising industry veteran Steven T.A. Carter to become general manager of the new business unit...
Soulja Boy’s Crank Dat might be the most-watched viral video of all time, with a collective 722 million views, but Lady Gaga just became the first artist to surpass one billion online video views across her three most popular videos: Poker Face (375 million views), Bad Romance (360 million views), and Just Dance (273 million views). Not far behind are the two trailers for the Twilight Saga movies, which have combined views of 984 million...
On the Internet, video of Obama’s speech on the legislation was viewed more than 75,000 times in the 24 hours after the vote, according to data compiled for Bloomberg by online video- measurement firm Visible Measures. By comparison, video of Obama’s Inauguration speech was watched 4.1 million times in the following 24 hours, and Lady Gaga’s latest music video, “Telephone,” was viewed a total of 58 million times, Visible Measures said...
Figures from those delightfully modern bean counters at Visible Measures suggest that the new iPad TV spot--you know, the one in which thighs play a leading role--has become the second-most-watched piece of viral footage after the E*Trade Super Bowl ad in which Lindsay Lohan most definitely does not appear...
Campaigns in the Trends database number in the “hundreds”, according to a company statement – each accompanied by a range of effectiveness metrics, including total online viewership, comments, placements and demographic summaries...
Visible Measures, a company that tracks data for Internet video publishers, measured the performance of the Super Bowl commercials across 200 video-sharing Web sites and destinations from Feb. 7 through 14. The spots were watched 90 million times in what Visible Measures calls social video. The most-watched spot was, as with YouTube, “House Rules” for Doritos, with 9.16 million views, according to Visible Measures, followed by the Snickers commercial, 3.53 million; the spot for Motorola with Megan Fox, 3.33 million; the CBS network promotion for “Late Show With David Letterman,” 3.19 million; and the Google commercial, 3.09 million...
The firm says the ads have been viewed 90 million times in social video, and have spread nearly 3,000 total unique video placements across more than 30 video-sharing networks and have generated more than 60,000 comments and 90,000 ratings. Visible Measures says Doritos, which ran four ads during the Super Bowl, had the Nos. 1, 9, 10 and 15 most-viewed ads in social video. Doritos Super Bowl ads have been viewed over 16 million times -- or 18% of all social video views in the study, per the firm...
With the new trends application, Visible Measures will include a variety of metrics, including total online viewership, comments, placements, and demographics. Users can even watch videos within the application. The company has launched three different data sets for the applications. The Social Video Campaigns covers brand-driven online video ad campaigns and is designed to help ad professionals measure campaign effectiveness... Online Film Trailers measures engagement for movie trailers online... And the Super Bowl Ads collection covers online performance for the year’s Super Bowl ads...
“One of the things we keep hearing from clients is that it’s very hard to build video plans that make sense,” said Matt Cutler, Visible Measures' CMO. “Our users ask things like, 'Is 1 million views a good mark or a bad mark? Is it realistic for an auto campaign to get 1 million views?' These are the kind of questions we are getting.” Going forward, Trends should provide some of these answers. The product—which includes both a free and premium subscription version—spits out data on measures such as campaign reach; demographics; and the number of comments and ratings video ads garner. This all from hundreds of historical campaigns the company has tracked in recent years...
In the social and online video-dominated world we now live in, Trends data is invaluable for brand advertisers and their agencies. It allows them to customize their views of the database, compare different campaigns and analyze what worked online and what didn't. Online distribution is now a key part of calculating the ROI on a campaign, so being able to benchmark the performance of past campaigns provides insight not normally available in traditional TV advertising...
Meanwhile, the various systems tried in America by the People’s Choice Awards demonstrate how difficult it is to quantify the things we like. The organisers of the popular culture awards originally used Gallup polls to calculate the winners, but that brought up too many ties. So they tried on-line voting, and now they’ve turned to an initiative called Visible Measures, which claims to “objectively measure online video popularity”. Ingenious, but it may well conclude that the nation’s favourite film is YouTube’s Fat Kid on Rollercoaster or Monkey Peeing in its own Mouth...
His fan-centred campaigns have been aided by the way social networking sites have become an integral part of daily life. According to Visible Measures, a company that computes internet viewership, the clip of Boyle’s surprising audition for Britain’s Got Talent in April last year has been viewed more than 310 million times via YouTube and other sites. This is how SuBo spread around the world: like a virus...
For most trailer makers, it's the act of participation that is the payoff, says Matt Cutler, chief marketing officer of Visible Measures, which tracks how often online videos are viewed. "It's not to get famous or make a million dollars. They do it because they love it, and it gets picked up and shared, and then it's part of pop culture..."
Winners for the 36th Annual People’s Choice Awards were determined by online voting. Nominees were selected with the help of Visible Measures, and online media research company that tracks people’s Web video-watching preferences...
Thirteen different videos reached the top of the Viral Video Chart since its debut in April, and Visible Measures, which compiles the data for the weekly chart, pulled out the 10 most viewed. Marketers that hit No. 1 but didn't have the numbers to make this chart included Carl's Jr., Vodafone and Moveon.org. Evian, in the top spot, nabbed more than 50 million views of its roller-skating babies; T-Mobile's "Dance" and Microsoft's "Project Natal" both scored more than 20 million views and the remaining campaigns all topped 10 million views...
As online video consumption continues to rise, advertisers increasingly value viral viewings as a clear and visible sign that their campaigns are engaging audiences. In response, viral video analytics are becoming sophisticated. YouTube has enhanced its video analytics offer, and companies such as Visible Measures and Unruly Media are providing comprehensive viral monitoring services across multiple online video platforms...
The most-viewed viral video of all time, according to Web tracking firm Visible Measures, is rapper Soulja Boy Tell'em's "Crank That," with more than 621 million views (the figure was last updated in November) -- many, if not most of those hits, presumably coming from YouTube versions of the clip...
In an age of user-generated content, the most viral videos are not made by the users, just passed around by them. Below you will find a list of the top ten viral videos of 2009, as tracked by Visible Measures, which counts not only plays on YouTube but also video shared across social networks like MySpace as well as MTV networks and Viacom. The list of the most watched internet videos 2009 below are nearly all music videos, with the exception of the No. 1 viral video, which is the trailer for the movie Twilight Saga: New Moon. Visible Measures estimates that trailer has been watched more than 592 million times...
Last year, the ads from the big game racked up 99.5 million collective online views, according to Visible Measures, which tallies viral-video data; 98.7 million people watched the game on TV, per Nielsen. It's further proof that while Super Bowl is still valuable because it's one of the last high-profile, mass-media TV events, it's maximized with an ongoing online effort...
Ms. Boyle, 48, was a frumpy unknown before she appeared as a contestant on “Britain’s Got Talent” in April, stunning the judges and the audience with a crystal-clear rendition of the song “I Dreamed a Dream” from “Les Misérables.” A YouTube clip of that performance became an instant hit. According to Visible Measures, an American company that computes viewership of Internet videos, it has been seen a total of 310 million times...
The technique of "social video" -- the use of video as the central organizing element for social interaction and storytelling online -- is beginning to demonstrate its power. In this second part of our "About Digital" report on the latest trends in viral video, we analyze Samsung's "HD Camera Phone Trick." That YouTube clip was created and produced for Samsung Mobile by London's Viral Factory. Its traffic and engagement patterns were tracked and analyzed by Visible Measures. They may tell us a lot about the future of online advertising... [more]
Vomit throws up viral views. At least that is the conclusion of the strangely anal examiners of viral video at Visible Measures. Perhaps some of you may have avoided the splashback from the Internet Explorer 8 vomit ad, featuring a husband, a wife, and former Superman Dean Cain... [more]
Microsoft recently released an Internet Explorer (Internet Explorer) ad that featured projectile vomiting to promote IE 8 and the “Browse Better” campaign. In fact, the vomiting was so prominent and gross that chances are you were not only totally disgusted, but so horrified that you had to share it with friends. And that you did. According to video measurement firm Visible Measures, even though the O.M.G.I.G.P (Oh My God, I’m Gonna Puke) ad was eventually pulled by Microsoft, that video, just one part of the much larger campaign, accounted for 57% of the entire campaign’s video views... [more]
Meanwhile, Ad Age’s viral video chart (which uses Visible Measures‘ web wide video tracking to rank online ads) ranks the clip in 2nd place on the wider web this week, being beaten to the top spot by the return of Air New Zealand’s “body paint” ad. That ad uses a more provocative hook: young cabin crew and pilots with their uniforms painted on... [more]
In late May, Gillette’s How to Shave Your Groin video ranked No. 3 on a list of the top online video advertisements compiled by Visible Measures, an Internet video measurement firm. In its three weeks on the list, it racked up more than 1.4 million views, not counting traffic to Gillette’s site. (Previously, videos promoting the idea of shaving “everywhere” as well as specifically touting Philips Norelco’s Bodygroom, a trimmer and shaver, also attracted notice with 680,000 views, according to Visible Measures... [more]
Visible Measures is an authority on measuring the consumption and distribution of online videos and Matt Cutler, the Visible Measures VP of Marketing and Analytics, recently spoke with Digital 180. While everyone is already familiar with online video, its function in branding campaigns is still evolving. Matt shares his ideas on how social video differs from viral, what trends he sees emerging in the near future, and what company is getting it right with online video right now... [more]
Jackson’s online presence eclipses audio as well, According to Visible Measures, a firm that tracks Internet video, the 13-minute classic “Thriller” music video from 1983 has been watched more than 8.5 million times online since his death last Thursday... [more]
But Jackson is dominating in online video, too. Visible Measures, which goes beyond YouTube (YouTube) views and instead aggregates views from 150+ video sites, reports today that videos of Thriller have been viewed almost 28 million times since Thursday. The count includes tributes to the original, like the prison inmates’ performance below. What’s more, the viewership has been accelerating, with 8.5 million total views this weekend and more than 19 million additional views on Monday and Tuesday. Jackson, it seems, is getting more popular by the day... [more]
People are clamoring to see Michael Jackson's old videos in the wake of his death — especially "Thriller." On Tuesday, Internet video research firm Visible Measures, said Jackson's most famous music video has been watched more than 8.5 million times online since his death Thursday. Visible Measures, which counts Internet-wide video traffic, also factored in other versions of "Thriller," including the dance video produced by Filipino prisoners. While many of Jackson's videos have been popular, the 14-minute John Landis-directed "Thriller," made in 1983, is his most famous.
The explosion came, appropriately enough, with Achmed the Dead Terrorist, a character Dunham debuted in late 2007 on his DVD Spark of Insanity. Achmed, a bigheaded Halloween skeleton, is a failed suicide bomber. (He had a "premature detonation.") He has not yet come to terms with his demise — he just got a flu shot — and snaps "Silence! I kill you!" at audience members when they laugh, which is pretty much constantly. The Achmed sketch is the fourth most watched online video ever, according to the Web-tracking service Visible Measures; it's been viewed nearly 200 million times, more even than footage of style-deprived singer Susan Boyle. The top three stand-up-comedy DVDs on Amazon's best-seller list are Dunham's. And his Very Special Christmas Special last November, featuring Achmed, was the highest-rated show Comedy Central has ever aired. In March the network signed him to a massive series/special/DVD/book/tour deal. "I look at it like a very large aircraft taking off," says Dunham. "It takes a long runway to get anything significant up in the air... [more]
IAC’s CollegeHumor has enlisted some of its top original in-house talent , along with the fast-growing video analytics firm Visible Measures, for Coca-Cola’s Nestea to create a unique contest and corresponding series of original videos--which as of late last week had reached a total of four million unique viewers. The frat-boy-centric site last month entered a multi-pronged partnership with Nestea, its digital agency MediaVest and Visible Measures, a four-year old Boston, Mass.-based technology firm which tracks video across the Internet. At the heart of the deal was an off-the-wall sponsored contest called Truck Load of Awesomeness which kicked off on May 6...[more]
Boyle's initial audition in April was viewed 235 million times, cording to Visible Measures, a company that tracks online videos from YouTube, MySpace and other sites. From India to China to the United States, Boyle became a phenomenon. When she walked onstage, her frumpy appearance and quirky manner had initially drawn snickers from the judges and members of the audience, who were then visibly shocked by her angelic voice. She was celebrated as a reminder of how appearances and polished looks had become too important...[more]
Five days since the TV performance, Boyle’s semi-final stab at Memory has already hit 90 percent of the viral video views that her debut I Dreamed A Dream clocked up in the same period last month, says Visible Measures - that’s 16.8 million views, over 30,000 comments and over 700 embeds. In other words, the buzz Boyle picked up first time around meant her sophomore effort nearly equalled her original, which itself was the fastest growing viral video ever. I Dreamed A Dream has a long tail - it’s now up to 235.5 million views, says Visible Measures, which monitors more than 150 video sharing sites....[more]
Videos of the second performance have already been seen 16.8 million times in the last five days, with 700 video postings around the web and 30,000 comments, according to video measurement firm Visible Measures. The original performance, which the firm has already crowned the fastest-growing viral video of all time, had more than 19 million views after the same interval, with 200 placements and 65,000 comments. So Visible Measures estimates Boyle Act 2 is performing at 90 percent of the original...[more]
"From what we've seen, I don't think she gets any money from that, which is a shame," said Matt Fiorentino, spokesman for Visible Measures, a Massachusetts firm that tracks YouTube traffic. "We've measured hundreds of thousands of comments about her and people are begging for an album from her. People have really fallen in love with this woman."...[more]
If you followed news articles mentioning Visible Measures, you might get the impression that the Boston startup’s technology is devoted entirely to tracking viral Web videos. An article in Sunday’s New York Times, for example, cited Visible Measures’ statistics on singing sensation Susan Boyle; it turns out that clips of her performances on “Britain’s Got Talent” are the fastest-spreading videos in the history of the Web, racking up more than 220 million views in the last month alone, according to the company’s Viral Reach database...[more]
The view counts continued to grow as people awaited Ms. Boyle’s next performance. Visible Measures, a company that tracks online video placements, said Ms. Boyle was responsible for the fastest-growing viral video in the roughly five-year history of Web video. Only three other videos have received more clicks, said the company, which tracks viewing across about 150 sites. (YouTube is the biggest by far.) Matt Cutler, the vice president for marketing and analytics at Visible Measures, said the level of interest was “off the charts”...[more]
Today TouchStorm, the digital content marketing &media company, announced a key strategic alliance with Visible Measures, the independent third-party measurement firm for Internet video publishers, advertisers, and social marketers. The partnership provides TouchStorm and its clients with reach and engagement of online video campaign measurement by utilizing Visible Measure's market-leading Internet video metrics platform...[more]
There continues to be a myth propagated about social media, namely that outreach efforts aren’t measurable and accountable. Visible Measures has been at the forefront of measuring the success of Internet videos since 2005, providing metrics that include syndicated, social, and paid video placements. Today, Reprise Media announced a partnership with Visible Measures that will help to deepen the ability to track and measure the success of video content. To add some context to this exciting partnership, we asked Seraj Bharwani, SVP of Business Development at Visible Measures, to answer our patented 5 Questions...[more]
NEW YORK Search advertising specialist Reprise Media has tapped upstart video analytics firm Visible Measures to provide enhanced data for clients that produce clips for the Web. Reprise, which has expanded its capabilities in the social media realm, said it plans to use Visible Measure’s technology to track how Web users respond to clients’ video and where those clips ultimately travel. For instance, the company said it can measure how often select videos are viewed, when they are shared and how frequently they are commented on by users on over 150 different sites...[more]
A new partnership between ShortTail Media, Schematic and Visible Measures could help marketers monetize not only video but other content on a website. The platform, called Digital 30, gives marketers the ability to distribute video spots online and also monetizes search or headline links leading to the video content...[more]
Adobe announced more than 20 companies have signed on to support its open framework for building custom media players, codenamed Strobe. Adobe said Strobe, which is slated to be launched in the third quarter free of charge, will help establish an industry standard for media players and thereby make them easier to develop. A number of online video players voiced their support, including: content delivery networks like Akamai, Limelight Networks, Level 3 and CDNetworks; advertising networks and providers like Adap.tv, Eyewonder, PointRoll and YuMe; and analytics providers like Nielsen, Omniture and Visible Measures, among others...[more]
Aiming for better scalability and measurability for video ads online, ad network ShortTail Media has partnered with WPP's Schematic and video measurement firm Visible Measures to develop a new video ad platform...[more]
A recent article about viral video showed that, contrary to what those who promote the game changing nature of user generated content would have us believe, the most popular content is still that made by professionals. Of the 18 videos that Visible Measures suggest have received more than 100 million views, 14 (or 17 depending on your point of view) were professionally produced. This shouldn’t necessarily surprise us, but it is worth noting as we look at what people are actually using social media for, and what it means for marketers...[more]
ShortTail Media has teamed up with Schematic (a WPP Digital Company) and Visible Measures, a leading video measurement firm, to develop a new video ad platform designed to create true scalability and measurability for video commercials online. Known as the Digital 30 – or D30 – ShortTail’s platform provides an easy way for advertisers to distribute their existing 15- or 30-second spots across some of the nation’s premier websites. The D30 Platform serves video ads as users navigate to sites from search or headline links, creating valuable new ad inventory that does not compete or interfere with existing pre-roll video or display ads on partner websites...[more]
In an example of those connections leading to a fruitful deal, two General Catalyst Partners portfolio companies recently found a way to work together. ShortTail Media Inc. has developed a new video ad platform that leverages Visible Measures Inc.’s patented video measurement technologies. ShortTail’s team actually discovered Visible Measures when its recent funding was in the news. General Catalyst helped connect the two companies and they found a way to work together. Payne then started looking within the General Catalyst portfolio to see if other relationships could be formed...[more]
ShortTail Media has partnered with Schematic, a WPP company, and Visible Measures to develop a new video ad platform. The platform, called Digital 30, provides a way for advertisers to distribute their existing TV commercials across a network of Web sites. The service delivers streaming video ads to users as they read content based on search or headline links. It also provides measurement and reporting of online video ads...[more]
ShortTail Media Announces New Online Ad Platform, Creating Additive Video Inventory for Websites’ Non-Video Traffic. Taps Industry Veterans to Solve Problem of Generating Scalable and Impactful Brand Advertising on the Web Atlanta (May 11, 2009) ShortTail Media announced today it has teamed up with Schematic (a WPP Digital Company) and Visible Measures, a leading video measurement firm, to develop a new video ad platform designed to create true scalability and measurability for video commercials online...[more]
Reprise Media, a full service search and social media marketing firm, today announced that it has partnered with Visible Measures, (www.visiblemeasures.com) the independent third-party measurement firm for Internet video publishers, advertisers and viral marketers, to expand its social video tracking capabilities. Visible Measures gives Reprise Media the ability to measure how people watch, share and comment on its clients’ videos across more than 150 video-sharing destinations.
The 47-year-old Scot impressed millions when her audition clip appeared on the Internet. Her audition has since been ranked in the top five most-watched viral videos of all time by a group called Visible Measures. The group said the Boyle audition had been watched 186 million times.
Visible Measures used their True Reach system to chart the total audience that has been exposed to a viral video, no matter where the video has gone on the Internet, and according to their research, both women have made the top five most viewed online video clips.
Boyle's awe-inspiring performance on "Britain's Got Talent" has received 186 million views, making it fifth on the list compiled by Visible Measures, a firm that measures the consumption of Internet videos.Topping the list is rapper Soulja Boy's "Crank That" music video, which garnered 356 million hits. In second place is a trailer for the vampire movie "Twilight" with 267 million views.
ACCORDING to Visible Measures, an independent American company that tracks Internet video con sumption, Susan Boyle is one of the most famous people on the planet right now. Certainly she's the most famous average-looking 40-something woman. One day overlooked and undervalued, the next day a superstar. Boyle's life has become an epic redemption drama, conveniently compressed into a seven-minute YouTube clip.
So I got up this morning, fired up Techmeme to see what was happening in tech and on top was this blog post from online video tracking company Visible Measures featuring a home-brew list of the 18 most watched viral videos of all time. It’s important to note that the video measurement startup didn’t simply analyze which videos got this total number of views on the 150+ video sharing sites it currently tracks, but also took into account views that were generated on other online properties where the videos were spread, like blogs and social networking services (a measurement method it refers to as True Reach).
Since Susan Boyle's recent viral video triumph (has it only been three weeks?), we've been inundated with requests for a listing of the most watched viral videos of all time.
Visible Measures places rapper Soulja Boy’s video “Crank Dat” as the most viewed with 356 million views, the Twilight movie trailer second with 265 million, and Mariah Carey’s ‘Touch My Body” third at 230 million.If you just went by the YouTube rankings, “Crank That” would only have 51 million views, only 14% of its true total The difference between the Visible Measures rankings and YouTube, not surprisingly, is Visible Measures tracks all viral placements across the Web, including those on YouTube and other sites such as Metacafe, DailyMotion, Veoh, Yahoo, Hulu and others. Visible Measures also counts views that videos receive on their “home sites,” such as the Twilight views accumulated on the official site “Twilightthemovie.com.”
I say to myself: "Does the huge reach of YouTube fame inevitably ruin those involved?" Shortly followed by: "Where are those digital bean counters at Visible Measures when I need them"? Well, the chaps at Visible Measures have helped me with some numbers, delving into their records as never before, and concluding that only four viral videos have ever had more views than Ms. Boyle's almost 190 million.
Visible Measures, the online video tracking platform, has just published their list of the most watched viral videos of all time. The numbers are in and they’re astounding, so astounding that Visible Measures terms these 18 hits the 100 Million Views Club. You won’t see “100 million” on all the view counters on YouTube, however: that’s because the company tracks all the copies of the original video reposted to YouTube, plus other video sites too (it’s fair to say, however, that the vast majority of the views occurred on YouTube).
As Visible Measures put it in a blog entry on its site: “There have been moments in the history of viral video when it seems as if the whole world unites around one phenomenon. Evolution of Dance is one. Bush’s infamous battle with an Iraqi journalist’s shoes is another. For the past week, we’ve been marvelling at the popularity of the latest star of viral video - the unassuming, unexpectedly talented Susan Boyle of Britain’s Got Talent.” And as it points out: “The runaway viral video success of Boyle’s performance is yet another indicator that the online video industry is incredibly dynamic, rich with opportunity, chock-full of data and a veritable gold mine of undiscovered insights.”
Big brand agencies appear to have figured out the viral video formula, using promotions to jump-start viral forwarding. Boston video measurement company Visible Measures Inc. is keeping track of the most popular agency videos, teaming up with Ad Age Digital to publish a top-ten weekly chart. Results show that to win at this game it helps to have a dancing gecko (Geico), extreme sheep (Samsung), dancing eyebrows (Cadbury), talking filet-o-fish (McDonald’s), or talking babies (eTrade). A Geico video featuring the insurance company’s gecko and YouTube lip-sync celebrity “Numa Numa Guy” garnered nearly 1.5 million views just two weeks after it was released March 23.
[Susan Boyle's] viral video passed a pandemic 100 million online views last week, according to the Visible Measures tracking service -- and that doesn’t count the millions more who first watched her on “Britain’s Got Talent” and via the near-constant TV replays elsewhere since. The fervor may have ebbed, but it hardly seems people are tired of her voice. If nothing else, they want more.
As of yesterday, 1,000 versions of the video of Boyle singing "I Dreamed A Dream" from Les Miserables had amassed a total of 170 million views, according to Visible Measures, a Boston company that combs 150 video-sharing sites to analyze a video's reach.
The 47-year-old Scot impressed millions when her audition clip appeared on the Internet. Her audition has since been ranked in the top five most-watched viral videos of all time by a group called Visible Measures. The group said the Boyle audition had been watched 186 million times.
Visible Measures used their True Reach system to chart the total audience that has been exposed to a viral video, no matter where the video has gone on the Internet, and according to their research, both women have made the top five most viewed online video clips.
Boyle's awe-inspiring performance on "Britain's Got Talent" has received 186 million views, making it fifth on the list compiled by Visible Measures, a firm that measures the consumption of Internet videos.Topping the list is rapper Soulja Boy's "Crank That" music video, which garnered 356 million hits. In second place is a trailer for the vampire movie "Twilight" with 267 million views.
ACCORDING to Visible Measures, an independent American company that tracks Internet video con sumption, Susan Boyle is one of the most famous people on the planet right now. Certainly she's the most famous average-looking 40-something woman. One day overlooked and undervalued, the next day a superstar. Boyle's life has become an epic redemption drama, conveniently compressed into a seven-minute YouTube clip.
So I got up this morning, fired up Techmeme to see what was happening in tech and on top was this blog post from online video tracking company Visible Measures featuring a home-brew list of the 18 most watched viral videos of all time. It’s important to note that the video measurement startup didn’t simply analyze which videos got this total number of views on the 150+ video sharing sites it currently tracks, but also took into account views that were generated on other online properties where the videos were spread, like blogs and social networking services (a measurement method it refers to as True Reach).
Since Susan Boyle's recent viral video triumph (has it only been three weeks?), we've been inundated with requests for a listing of the most watched viral videos of all time.
Visible Measures places rapper Soulja Boy’s video “Crank Dat” as the most viewed with 356 million views, the Twilight movie trailer second with 265 million, and Mariah Carey’s ‘Touch My Body” third at 230 million.If you just went by the YouTube rankings, “Crank That” would only have 51 million views, only 14% of its true total The difference between the Visible Measures rankings and YouTube, not surprisingly, is Visible Measures tracks all viral placements across the Web, including those on YouTube and other sites such as Metacafe, DailyMotion, Veoh, Yahoo, Hulu and others. Visible Measures also counts views that videos receive on their “home sites,” such as the Twilight views accumulated on the official site “Twilightthemovie.com.”
I say to myself: "Does the huge reach of YouTube fame inevitably ruin those involved?" Shortly followed by: "Where are those digital bean counters at Visible Measures when I need them"? Well, the chaps at Visible Measures have helped me with some numbers, delving into their records as never before, and concluding that only four viral videos have ever had more views than Ms. Boyle's almost 190 million.
Visible Measures, the online video tracking platform, has just published their list of the most watched viral videos of all time. The numbers are in and they’re astounding, so astounding that Visible Measures terms these 18 hits the 100 Million Views Club. You won’t see “100 million” on all the view counters on YouTube, however: that’s because the company tracks all the copies of the original video reposted to YouTube, plus other video sites too (it’s fair to say, however, that the vast majority of the views occurred on YouTube).
As Visible Measures put it in a blog entry on its site: “There have been moments in the history of viral video when it seems as if the whole world unites around one phenomenon. Evolution of Dance is one. Bush’s infamous battle with an Iraqi journalist’s shoes is another. For the past week, we’ve been marvelling at the popularity of the latest star of viral video - the unassuming, unexpectedly talented Susan Boyle of Britain’s Got Talent.” And as it points out: “The runaway viral video success of Boyle’s performance is yet another indicator that the online video industry is incredibly dynamic, rich with opportunity, chock-full of data and a veritable gold mine of undiscovered insights.”
Big brand agencies appear to have figured out the viral video formula, using promotions to jump-start viral forwarding. Boston video measurement company Visible Measures Inc. is keeping track of the most popular agency videos, teaming up with Ad Age Digital to publish a top-ten weekly chart. Results show that to win at this game it helps to have a dancing gecko (Geico), extreme sheep (Samsung), dancing eyebrows (Cadbury), talking filet-o-fish (McDonald’s), or talking babies (eTrade). A Geico video featuring the insurance company’s gecko and YouTube lip-sync celebrity “Numa Numa Guy” garnered nearly 1.5 million views just two weeks after it was released March 23.
[Susan Boyle's] viral video passed a pandemic 100 million online views last week, according to the Visible Measures tracking service -- and that doesn’t count the millions more who first watched her on “Britain’s Got Talent” and via the near-constant TV replays elsewhere since. The fervor may have ebbed, but it hardly seems people are tired of her voice. If nothing else, they want more.
As of yesterday, 1,000 versions of the video of Boyle singing "I Dreamed A Dream" from Les Miserables had amassed a total of 170 million views, according to Visible Measures, a Boston company that combs 150 video-sharing sites to analyze a video's reach.
Knowing how easy it can be to fudge web series numbers, we asked Crackle for the individual episode view breakdowns. Crackle declined, but Visible Measures, with their online video tracking kung-fu (involving publicly available Crackle feeds), provided the following breakdown of Angel of Death views on Crackle
According to Boston-based firm Visible Measures, Boyle's performance on "Britain's Got Talent" has sailed past 100 million online video views across dozens of video sharing sites. 100 million - in a week. Matt Fiorentino of Visible Measures writes on the company's blog that Boyle's videos, scattered over dozens of separate clips posted on YouTube and elsewhere, have averaged about 18 million views per day recently, putting her right on target to break the record for most viewed viral video of all-time, currently held by "inspirational comic" Judson Laipply, whose Evolution of Dance has been watched more than 130 million times since 2006.
The latest numbers put Boyle at 103 million total video views on more than 20 different Web sites, said Matt Fiorentino, a spokesman for Visible Measures. It was only on April 11 that Boyle gained public attention with her performance on TV show “Britain’s Got Talent,” and Fiorentino said that Boyle has become the fastest growing Internet sensation his firm has ever seen. Compare her numbers to another viral video sensation, the December incident of an Iraqi journalist throwing a shoe at former U.S. President George W. Bush, which had 21.4 million online video views in a week, Fiorentino said.
Visible Measures, a company that clutches the pulse of the online audience and refuses to let go, has identified more than 200 unique videos of Boyle's performance. According to Visible Measures, the combined figures seem to have exceeded the performances of George Bush's shoe thrower, Tina Fey's Sarah Palin, and President Obama's victory speech.
According to Visible Measures, which tracks videos from YouTube, MySpace and other video-sharing sites, all Boyle-oriented videos -- including clips of her television interviews and her recently released rendition of "Cry Me a River," recorded 10 years ago for a charity CD -- have generated a total of 85.2 million views. Nearly 20 million of those views came overnight.
Visible Measures, which tracks online video usage, estimates that so far Boyle’s performance has already been seen more than 47 million times in all, taking into account all of the reproductions of the original. That puts the video in rare air among viral hits. Visible Measures points out that this is more views than Tiny Fey as Sarah Palin, shoes getting thrown at President Bush, and Obama’s election night victory speech. YouTube’s most popular video of all-time, sans Avril Lavigne, is Evolution of Dance, with more than 117 million views. At the pace the Boyle video is spreading, it certainly has a chance to eclipse that number.
For instance, a new ad promoting SpongeBob SquarePants kids meals last week debuted as the third-most popular viral-video campaign, according to Visible Measures Corp., though another spot showing a short wrestler wrapped in what seems to be a Mexican flag drew condemnation from a Mexican ambassador.
As MySpace’s “official provider of digital video measurement and metrics,” Visible Measures will keep tabs on “audience behavior data” for all of MySpace’s hosted videos. Basically, that means it’ll let advertisers and other content providers monitor how people are using their materials: if they’re watching entire videos, for example, or only seeing the first half of them. It’ll also allow providers to track where their videos are being embedded elsewhere on the Web.
Startup Web video analytics firm Visible Measures on Tuesday announced an agreement with MySpace to become the social network's video measurement platform of record. As a result, "Our ad sales teams can quantitatively demonstrate the effectiveness of video campaigns," said Jason Kirk, vice president of video and entertainment at MySpace. "It is critical to know how our audience is consuming our video content."
Visible Measures Corp. struck a deal with MySpace , which the firm says makes it the online video measurement platform of record for the social-networking company. Unlike Nielsen Online , which measures video usage based on a select panel of users, Boston-based Visible Measures tracks all views from Web surfers that visit sites owned by its clients. "What we're doing for MySpace is directly measuring every view of every video by every user, and every action inside of that," said Visible Measures vice president of marketing and analytics Matt Cutler. "We do so as an independent third party."
Video tracking startup Visible Measures signed up MySpace as a customer to measure more deeply how consumers are watching and spreading videos from the site. MySpace is the Web’s No. 2 video site, although it is still only one tenth the size of YouTube in terms of videos streamed. Visible Measures, which raised $10 million in March in a series C funding, also counts Viacom and MTV Networks as another big customer.
We're happy to announce the premiere of The Ad Age Viral Video Chart, a joint project between Visible Measures and Ad Age Digital intended to highlight our industry's top performing campaigns each week. Look for it weekly on Wednesday afternoons.
Visible Measures, a Boston-based Web-video-audience tracking firm, pulled in $10 million in a Series C round. New investor Northgate Capital and existing investors General Catalyst Partners and MDV-Mohr Davidow Ventures participated in the deal.
Internet measurement firm Visible Measures has locked in a $10 million Series C round of funding, bringing its total fundraising to $29 million, the Boston Globe reports. The round was led by Northgate Capital and includes investments from General Catalyst Partners and MDV-Mohr Davidow Ventures, the newspaper says.
Visible Measures, an online video analytics company, has raised another $10 million in funding. According to company executives, the funds will be used to build out its current online video tracking products, and expand its data tracking tools. The company’s core product is VisibleCampaign, which allows content publishers and advertisers to track and demystify the reach and engagement of their video content.
Visible Measures, a third-party measurement firm for Internet video publishers and advertisers, has raised $10 million in Series C funding. Northgate Capital led the round, along with participation from existing investors General Catalyst Partners and Mohr Davidow Ventures. To date, Visible Measures has raised over $29 million. Founded in 2005, Visible Measures tracks more than 100 million videos across 150+ video sharing sites. The company announced in September of 2008, that MTV Networks adopted its services for Internet video measurement.
Video measurement firm Visible Measures Corp. has added to its war chest, raising an additional $10 million in a Series C round of financing led by Northgate Capital LLC. Existing investors General Catalyst Partners and Mohr Davidow Ventures also participated in the round. With this financing, Visible Measures has raised more than $29 million in total. Visible Measures CEO Brian Shin says that his company didn't need to raise money, but saw the financing as an opportunity to grow the company a little bit faster. The company has about 40 employees now, but Shin says that Visible Measures will continue to be conservative in growing its headcount.
Yesterday's announcement by Visible Measures that it raised a $10M Series C round is further evidence that broadband video companies are still able to attract financing in this brutal economic climate. Visible Measures founder and CEO Brian Shin and Matt Cutler, VP, Marketing & Analytics explained to me yesterday that key to their financing was having both solid short-term traction in the form of customer acquisitions and a long-term story built around increasing transparency and accountability for the burgeoning broadband video medium. This echoes criteria I continue to hear from other industry CEOs successfully raising money in this environment.
Start-up Web video analytics firm Visible Measures on Thursday announced that it has secured a Series C round of financing of $10 million, led by new investor Northgate Capital with participation from existing investors General Catalyst Partners and MDV-Mohr Davidow Ventures. To date, Visible Measures has raised over $29 million in total financing. This latest round is expected to help the company continue to build out it technological infrastructure, further bolstering its market position.
Video analytics company Visible Measures has raised $10 million in a Series C round led by Northgate Capital and including previous investors General Catalyst Partners and MDV-Mohr Davidow Ventures. The company’s total funding amounts to more than $29 million.
Visible Measures, a company that provides video tracking and measurement services, announced Tuesday that it has raised $10 million in a Series C funding round that was led by Northgate Capital. According to the company, it plans to use the funding to expand its operation.
Visible Measures has raised $10 million in a third round, bringing the total funds raised to date to $29 million. The round was led by Northgate Capital and included previous investors General Catalyst Partners and MDV-Mohr Davidow Ventures. According to the press release, the funds will go mostly to marketing and product development. Visible Measures, founded in 2005, analyzes the performance of video advertising for publishers and advertisers. Founder and CEO Brian Shin launched several startups that were acquired by companies that include Medsite Inc. (now WebMD) and marketing-services company MSGi.
Visible Measures Corp. said it has secured a Series C round of financing of $10 million, bringing the total amount of financing it has raised to date to $29 million. The Boston company is an independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers.
Visible Measures Corp. reports it has raised $10 million in a Series C round led by new investor Northgate Capital. The Boston-based company, which makes software for measuring the impact of digital video, last raised funds in January of 2008 with a $13.5 million round that brought in California-based Mohr Davidow Ventures as a new investor. CEO Brian Shin said the company didn’t need the money in this latest round until next year. The round was “opportunistic,” he said. “We see an opportunity to grow faster.” The round brings Visible Measures’ total venture investment to $29.3 million.
Viral video tracking and measurement firm Visible Measures has closed a $10 million series C round of funding, led by Northgate Capital. Existing investors Mohr Davidow and General Catalyst also participated, bringing the total capital the company has raised since launch to $29 million. The last time it raised money was in January, 2008.
Keep in mind that you need to drive traffic to your videos. Matt Cutler, VP, marketing and analytics of Visible Measures, suggests releasing related videos at the same time and cross-promoting them to help concentrate views over a short period to optimize distribution of related videos. The goal is to help your video reach top-viewed status that increases video views.
Visible Measures is applying its Viral Reach Database and methodology to measure the return on investment, performance and effectiveness of more than 50 Super Bowl ads, based on both the original commercials and on related videos found on more than 150 video-sharing Web sites. As of Wednesday morning, Visible Measures found 4,000 unique clips related to this year’s Super Bowl ads with more than 75 million views and 55,000 comments. More than 1,000 new videos and 20 million new views have been discovered each day since Feb. 2.
A Breakdown of Super Bowl Ads Online; 4,000 clips of ads from the big game have been uploaded and have received more than 75 million views. (Visible Measures)
Matthew Mamet of PermissionTV hosted a panel focused on, "ways to use online video to enhance the two-way dialogue with customers and prospects and strengthen your online community." Matt Cutler from Visible Measures spoke on the importance of measurement when calculating online effectiveness.
The sequel has only been on YouTube for three weeks since January 9, 2009. Yet it has already drawn more than 3 million views. In an analysis of the sequel’s growing popularity, Visible Measures notes that Evolution Dance 2 is gaining 190,000 views a day. This actually surpassed the 130,000 views per day that the original was getting.
Viral video tracking firm Visible Measures said this latest PETA ad was off to an “auspicious” start but it will take some time to see how the campaign will shape up. While it doesn’t have data from the PETA site itself (we’ve contacted them for numbers), Visible Measures says the video has been viewed 16,000 times elsewhere since launching today with 14,000 of those plays coming from eBaum’s World. There have been 950 comments generated so far, and a handful of people are copying the ad and re-uploading it to YouTube under their own accounts indicating viral activity.
Online views of President Barack Obama’s inauguration speech and swearing in on Tuesday skyrocketed overnight, according to data from online video measurement firm Visible Measures.
A mere 10 hours after being sworn in, clips of President Obama’s inauguration speech had appeared in nearly 400 separate placements across various Web portals and sites, according to online video measurement firm Visible Measures. Collectively those videos have generated more than 200,000 views, a tiny fraction of the 5 million views his victory speech on Election Day generated.
However, later in the night after Obama was victorious, millions went to YouTube and other video sites to view his historic acceptance speech, which received the No. 1 video ranking on YouTube by day's end. According to Web analytics firm Visible Measures, Obama's speech was uploaded more than 500 times and viewed more than 7 million times on the Web just two days after the election. McCain's concession speech, on the other hand, was uploaded 180 times and collected about 1 million views as YouTube spoils clearly went to the victor.
Boston’s Visible Measures Corp. uses EC2 as an extension to its in-house data center. The cloud supports development and serves as a backup in case of a massive failure or a sudden demand spike that exceeds its servers’ capability. “We need to have very, very fine-grained control on data collection,” said chief software architect Christopher Gillett. If Visible Measures’ instance on EC2 is colocated next to another, that other instance might be using the cloud of computing resources in a way that negatively impacts Visible Measures’ ability to process data. “We need to have the machines up and running, we need to know what they’re doing, and we need to know what the network around it is doing and who’s using it,” Gillett said.
So just how much of a phenomenon is the Bush shoe throwing video? A pretty massive one, according to some newly released stats. Online video analysis firm Visible Measures found the clip had attracted more than 5.5 million views and 48,000 comments as of Monday — just over 24 hours after its Internet debut.
People love it. The ad has been viewed over 1.7 million times since J.C. Penney uploaded it to BewareOfTheDoghouse.com and YouTube three weeks ago, according to Visible Measures, a video analytics firm. Since then, the 4-1/2 minute video has received 56 placements across 9 different video sites. Over 90 percent of those have been community driven.
Where does value come from in the evolving media landscape? Rishi (Dean) is developing a way to understand how to measure visitor dynamics and the effects of social media. It is a way of understanding audiences (the company is called Visible Measures).
Rishi: "It's about making these analytics in a format that is understandable. What is actionable -- what is actionable? How does one compare that to what's already out there. You can do it with engagement metrics -- but then you have to see what's out there that it is comparable to. An advertiser needs to know the value of putting a video up on Youtube vs. comparable media efforts."
According to Visible Measures, which tracks video views across YouTube and more than 150 other video-sharing sites, by 11 AM ET on November 5, there were 100 versions of the video that had been watched 620,000 times. By 5:30 PM, the number had grown to 2.2 million views across 160 different videos. By 11:30 PM, it was 4.9 million views across 250 videos. Finally, at 9:30 AM this morning it was 6.8 million views across 500 videos.
Video tracking service Visible Measures says it has tracked more than 500 versions of the clip embedded below (primarily on YouTube), which had generated some 6.8 million views by this morning. At least two million of those are coming from Obama’s official channel.
Meanwhile, Visible Measures tells us its next project is Obama’s acceptance speech from last night. Here’s Matt Cutler, the company’s V-P of marketing and analytics: "So far we’ve identified almost 160 unique video placements (again, these are distinct clips, not embeds) that have collectively been viewed over 2.2 million times. What’s interesting about this how fast things are growing…earlier in the day we had about 100 clips that had received 0.62 million views in aggregate. So it appears as though this content is very early in its viral life cycle and we expect to see significant growth."
Sen. Barack Obama’s acceptance speech after winning the presidential election last night had earned more than 4.8 million viral video views 24 hours after the clip began to circulate online, according to data from online video measurement service Visible Measures.
Based on viral video views, the Microsoft ads were more popular, receiving over 1.5 million views in their first week. Apple was somewhat far behind in the view category, with its ads receiving about 70 percent of Microsoft's first week views. This is actually not too surprising, since the Get a Mac campaign (in general) is not new, and people weren't as eager to check out Apple's latest ads as they were when Microsoft launched its brand new campaign. Things look way better for Apple in terms of placements, however, since Apple's ads showed up in about twice as many places as the "I'm a PC" ads did. In general, it looks like both Microsoft's ads and Apple's snarky responses were fairly well received, but clearly Microsoft has got some work to do if it wants to unseat Apple's dominance in this type of advertising.
More worrying for Microsoft might be Apple's response ads, which tweak the software developer for allegedly spending more money on marketing its brand than fixing problems commonly associated with Windows Vista. The three Apple segments' first week of collective views generated a modest 70 percent of the viral views managed by the "I'm a PC" ad, but were also placed on twice as many websites overall -- 140 versus 70 -- and promised greater exposure than Microsoft's promos.
Even more impressive was the broader viral spread of Apple's ads: They generated twice as many "placements" -- distinct videos with their own URL -- on the Internet as did Microsoft's campaign. "From our perspective, they seem to be creating more buzz than the average Apple ad," Cutler said. "If you look at the comments [on the Web], feelings were very mixed about the Apple ads, with people wondering if they were negative attack ads or had gone too far." That kind of discussion, or the sheer potential for argument, is crucial if ads are to spread virally, Cutler added. "There's no guarantee of viral activity, but when an audience gets involved it can significantly increase the reach of a campaign," he said. "From an ROI perspective, this is very attractive."
A Microsoft (MSFT) spokesperson told AdAge that 17,000 users have already submitted videos and that "I'm a PC" videos have been viewed on the site 1.5 million times. To join the crowd, visit Windows.com and upload a five second video in which you say "I'm PC and [insert witticism here]." Metrics firm Visible Measures says Apple's latest Mac vs. PC ads, which counter Microsoft's jab, appeared on double the number of sites as the "I'm a PC" ad.
More worrying for Microsoft might be Apple's response ads, which tweak the software developer for allegedly spending more money on marketing its brand than fixing problems commonly associated with Windows Vista. The three Apple segments' first week of collective views generated a modest 70 percent of the viral views managed by the "I'm a PC" ad, but were also placed on twice as many websites overall -- 140 versus 70 -- and promised greater exposure than Microsoft's promos.
Our friends at Visible Measures have put together some data regarding Apple’s ‘Get a Mac’ ads, and Microsoft’s recent $300 million ad campaign. Interestingly, Apple’s most recent ads (Bean Counter, V Word and Bake Sale), garnered twice as placements, not views as Microsoft’s ‘I’m a PC’ campaign. When comparing views, Microsoft’s ads received 1.7 million views in their first week, compared to Apple’s 1.2 million.
MTV will provide advertiser partners second-by-second data on how the videos and ads on its site are watched by users online. On Monday, MTV said it had signed an agreement with Visible Measures, an independent third-party measurement firm to provide the data.
Yesterday brought news that MTV Networks has signed a deal with Visible Measures, a third-party analytics firm, to measure broadband video activity across over 340 of its sites. This is by far the biggest deal that VM has landed to date. And in the torrent of broadband deals and partnerships that hit my inbox each day, I believe this one is noteworthy for 3 reasons...
Visible Measures, a Web video metrics company, announced today that it has closed a deal with MTV Networks that will see all of MTVN’s 340 destination video sites deploy Visible Measures’ metrics technology.
MTV Networks (MTVN) has signed a multi-year deal to standardize on Visible Measures' video metrics platform across their entire destination video portfolio. As part of the agreement, Visible Measures will help MTVN create standard, end-to-end online video performance metrics for its destination sites and digital syndication partners.
In one of the first deals of its kind that will let a network group measure engagement with Internet video, MTV Networks has partnered with online video measurement firm Visible Measures to track specific consumer interaction with MTV’s Web video programming.
Video analytics firm Visible Measures has long said it has some impressive big-name customers, but it’s never been allowed to talk about them publicly. That’s changing today with MTV Networks announcing it’s chosen Visible Measures to analyze the performance of all the network’s online video assets.
Visible Measures said that as of Monday, the Democrats drew more than 3.7 million online views of their convention speeches, compared to 2.4 million for the Republicans. Democratic presidential candidate Barack Obama attracted the lion’s share of views for his ticket with more than 3.3 million, while Ms. Palin lured nearly 2 million views for the Republicans.
Video analytics and hosting companies such as Visible Measures and Ooyala also offer such tools. TubeMogul, though it doesn’t host video, is also working on ways to get in-player viewer engagement metrics from embeds and video sites themselves.
HotSpots plays a video alongside a graph that maps whether the audience is lower or higher than average for a particular length of video. When the graph goes up, the video is "hot," and more viewers are watching -- because there's either less attrition or some viewers are fast-forwarding or rewinding to isolate a particular point in the video. When the graph goes down, the video is "cold" because viewers are leaving the video or skipping to another part of the content. Another service, Visible Measures, also measures this sort of audience engagement within a video, among other things.
Michelle Obama was the big winner at last week’s Democratic National Convention. At least in the viral video sweepstakes. Online video measurement service Visible Measures said the speech from Democratic presidential candidate Barack Obama’s wife generated more views than those from Hillary and Bill Clinton combined. The measurement firm just focused on the supporting cast at the convention last week, not on Mr. Obama or his vice-presidential pick Joe Biden.
Online video measurement firm Visible Measures said the Jamaican sprinter had logged more than 10.5 million views of related viral videos on the Web by the end of the Olympics, compared to 8.3 million views for Phelps-related videos.
One of the first investments came in December, when [Mohr Davidow Ventures] led a $13.5 million infusion into Visible Measures Corp., a Boston company that specializes in technology to measure Internet video audience behavior.
When online video watchers pause, rewind, and play, Internet video measurement firm Visible Measures knows. The company has developed software that can be integrated with video players to measure not just video views, but audience engagement.
“Content is king, but distribution brings the bling,” Brian Shin, founder and CEO of Visible Measures, said hesitantly on a panel this morning at the LATV Festival here in Hollywood. Sure it’s corny, as he willingly admitted, but it’s also a refreshing take on an aged line that nicely summarizes the space content providers – large and small – find themselves operating in today.
"You can't invent a new medium without having a measurement piece to prove that it works," Ms. Provost said. TouchStorm has a formal partnership with web-measurement company Visible Measures to track reach and engagement measures, and is also tracking other actions, such as how many people click on links to coupons.
And in this post about the analytics firm Visible Measures, I tried to explain how rigorous tracking can enhance programming and product decisions. I'll continue to find examples of where execution has had an impact, whether positive or negative.
Visible Measures says it can effectively track how far videos have spread online. It can also measure audience engagement.
Visible Measures and Dynamic Logic will partner on video measurement research. The two plan to jointly work on projects to provide marketers with insight into video advertising campaigns and impact into brand perception.
US-- Internet video measurement firm Visible Measures has launched the VisibleCampaign tool to help advertisers track and report the viral reach and audience engagement of their web-based video ad campaigns.Clients are provided with measurements that show how audiences engage with video-based campaigns using Visible Measure’s Video Metrics Engine product.
According to the report, 18 to 34-year-olds were the heaviest web video viewers, watching an average of 287 minutes per person over the course of the month. The average duration of an online video was 2.8 minutes, the report revealed. Brian Shin, founder and CEO of Visible Measures, recently commented that Online Marketing professionals should demonstrate the effectiveness of video-based Internet Advertising campaign.
If you've ever hungered for insight about a specific video's performance beyond just how many views it has received, Visible Measures is a company after your heart. An independent firm that measures the reach and engagement of broadband video across the Internet, VM heralds an era of ultimate insight into how each and every video performs when it enters the Internet's fast-moving current.
Online video measurement firm Visible Measures struck a partnership with online ad research firm Dynamic Logic to measure the branding and behavioral impact of online video advertising, the companies announced today.
At its core, the new VisibleCampaign service is powered by the company's Viral Reach Database, a constantly updated repository that tracks video performance over 80 million unique videos across 150 of the Web's most popular video-sharing sites. This ostensibly enables it to report on campaign reach metrics no matter where the campaign goes or how the online community responds.
Ever wonder how your campaign really measures up? Good news: Visible Measures, a Web video analytics firm, has rolled out a product that does just that. VisibleCampaign measures the viral reach and audience engagement of Internet video ad campaigns – helping advertisers and agencies quit while they’re ahead if their campaign’s bombing and stoke the flames of successful campaigns. The service is powered by its Viral Reach Database, a repository (updated in real-time) that tracks the performance of more than 80 million unique videos across 150 video-sharing sites.
Beet.TV's Andy Plesser caught up with our very own Matt Cutler at OMMA Video in NYC to talk about VisibleCampaign and our partnership with Dynamic Logic. Click here to watch the video.
In [George Bennett's] eyes, viral content, by definition, spreads through paths that are outside of the marketer's domain and are therefore difficult to track--and that's exactly how it should be. Well, probably not much longer. Video analytics firm Visible Measures announced Monday that it is launching a service that enables advertisers and agencies to measure the viral reach and audience engagement of video campaigns. Visible Measures' technology monitors user engagement in a given video stream, and its Viral Reach Database tracks video performance over 80 million unique videos across 150 of the Web's most popular video-sharing sites.
Visible Measures Hooks Up with Dynamic Logic; video measurement firm partners with marketing effectiveness agency to examine online video advertising.
The new VisibleCampaign solution has been designed to help advertisers and their agencies understand the reach of their video campaigns; from paid brand-driven placements to community-driven responses. At its core, the service is powered by the firm’s Viral Reach Database, which tracks video performance over 80 million videos across 150 video sharing sites.
Visible Measures' technology monitors user engagement in a given video stream. Its Viral Reach Database, which tracks the performance of 80 million unique videos across 150 video-sharing sites, serves as a yardstick against which video ad campaigns can gauge their progress.
Visible Measures, a Web video measurement firm, will work with Dynamic Logic, an online advertisement research group, on measuring the behavioral impact of Web video ads, TVWeek.com says. While Visible tracks and reports video views, Dynamic measures effectiveness; both companies working together will provide more data about the way online video advertising is developing.
At a ceremony last night at the Royal Sonesta Hotel in Cambridge, the Massachusetts Innovation & Technology Exchange (MITX) announced the winners of its fifth annual MITX Technology Awards, which are intended to recognize innovative technologies developed in New England.
Are you using all the data at your disposal to fine-tune your videos, your content, your distribution strategy? Are you tapping into YouTube Insight, TubeMogul, VoloMedia or Visible Measures? And if you’re not using those, do you track who watches your video via RSS, or when your creations are embedded on other blogs? Advertisers certainly want this information; they are demanding it.
For the OnHollywood 100 list, hundreds of private companies—spanning numerous sectors, all stages of corporate development, as well as the globe—were nominated. To make the final selection of companies that excel in AlwaysOn’s five primary evaluation criteria—innovation, market potential, commercialization, stakeholder value creation, and media attention or “buzz”—the panel drew on industry expertise from KPMG; Bridge Bank; Merrill Corporation; Manatt, Phelps & Philips; and AlwaysOn editors.
Visible Measures expanded its business development team with the addition of three new executives. Seraj Bharwani, SVP of business development, was a founding partner of Digitas. Evan Berg, VP of corporate and business development, was previously at Brightcove. Alex Nasson, director of alliances and channels, comes from Interwoven.
At MITX, Visible Measures' Brian Shin showed how viewership drops off a cliff following the climactic moment of a hilarious user-generated clip. Broadband is driving significant behavioral change for a segment of the market, but transitioning to a heavily-used mainstream medium will take years.
Seraj Bharwani is now senior vice president of business development; Evan Berg is now vice president of corporate and business development; and Alex Nasson is now director of alliances and channels at Visible Measures Corp., the measurement firm. Bharwani was previously founding partner of Digitas; Berg previously worked at Brightcove; and Nasson previously worked at Interwoven.
[More detailed information] can help sites develop a means to measure “engagement,” an increasingly sought-after measure of how much attention advertising gets. Advertisers say they are keen for more data on how long Web viewers stay tuned in to a video, whether they fast-forward and when they stop watching.
Cutler showed us what his company did by breaking down a silly and special-effects laden 30-second VW ad. The video metrics company was able to show second by second when people were clicking away and when others were rewinding the clip to see what they just saw again. Surprisingly, the commercial's special effects didn't do the trick. Not surprisingly, viewers were drawn to the attractive female and oddly also the goofy German guy.
“We employ active measurement, and our goal and vision for this space is to measure 100% of audience interaction with video across all video sites,” Mr. Shin said. Visible Measures’ technology integrates with video players to track how users interact in real time with videos online. That helps produce a metric for the amount of time spent with a video, which advertisers consider a reasonable proxy for engagement.
Visible Measures' blog has proved to be one of the most important elements of the company's Internet marketing plan. The blog is updated about 10 times a week—usually by the CEO—with videos and pithy posts (a recent one highlighted a video parody of a Batman/Iron Man throw-down), and has become the most highly trafficked area of the company's site.
“Instead of trying to cover a lot of ground, it's better to focus on single, bite-sized topics,” [Matt Cutler, Vice President, Marketing and Analytics of Visible Measures] said. “You don't want people to navigate away. Let people click and watch something for two minutes rather than having to click and watch for 10 minutes about 10 different points.”
The MITX What's Next Forum & Technology Awards recognizes innovative technologies developed in the New England area, as well as the individuals and organizations responsible for driving these advancements.
Video-tracking tools let advertisers tailor their messages for specific audiences or test a variety of pitches before committing to an ad strategy, said Matt Cutler, vice president of marketing and analytics for Visible Measures, which is two years old.
“Internet video is a lean-forward experience. The audience is watching with their hand on the mouse, ready to click away as soon as they lose interest,” says Matt Cutler, vice-president of Visible Measures, a company that tracks online behaviour.
Matt Cutler, vice-president of Visible Measures, a firm that measures the effectiveness of online advertising, acknowledged that the science of converting traffic into advertising dollars still "early and emerging".
Boston may take a back seat to Los Angeles and New York as a locus for TV, film, and video production, but it’s front and center when it comes to the array of technologies that go into publishing and monetizing video content on the Internet.
Perhaps Matt Cutler, VP of marketing and analytics at Visible Measures, put it best when he commented that the whole point of a half-day debate event is that there is nothing definitive yet, because if there was, the conference would have lasted all of 15 minutes.
We are the only solution on the market today that allows video publishers to make data-driven management decisions about their content portfolios, distribution strategies, and audience targeting... video advertisers can know not just that their placement was viewed, but how much the audience was involved in the message and then map results to specific campaigns.
The year-old company aims to market its video metrics to Web advertisers, content providers and site operators. "What we're trying to do is measure all Internet behavior across all Web sites in all videos and we're trying to do it in real-time," said [Brian] Shin.
Visible Measures Inc., another Boston-based company that makes traffic and viewing measurement applications for online video, also raised a second round that included General Catalyst, this time for $13 million
By integrating its technology with Flash players, the company can track the number of times a video clip has been viewed, accumulated viewing time, and where the video has been distributed on the Web.
Visible Measures... collects information on every viewer of every video, making it possible to see which sites boost the video's popularity the most.
Visible Measures can give creators information on how viral their video is and how much it engages its audience. It demonstrated how the well known World of Warcraft Toyota ad lost 20 per of its audience online before the truck actually appeared.
Video is one of the biggest opportunities on the Web, but it is also one of the biggest black holes. Just because someone hits play on a Web video doesn’t mean they watch it all the way to the end.
Visible Measures... leverages the phenomenal growth of Internet video and attempts to make sense of audience behavior while watching videos.
Boston-based Visible Measures... lets Web sites track how viewers play their videos: where they pause, what they rewind to see again.