Your audiences will copy, mix, mash, and even spoof your video ads and repost them across the web. All this activity generates earned viewership, which can contribute a substantial amount of views to your video campaign. This make measuring each video asset of your campaign a critical component to understanding your overall ROI.
We have the largest video data footprint in the world, which enables us to track your video campaign no matter where it goes online. This unprecedented view of video performance across the web allows us to provide you with a complete view of your earned media performance.
Derivative Content
Online video provides audiences a chance to get involved in video campaigns like never before. Not only can they copy and repost campaigns, but they can actually create new content for the campaign such as mixes, mashups, spoofs, user responses, and more. Our platform captures all of these responses and helps you better understand how they affect overall campaign performance by showing you which derivative content has the broadest reach.