Share of Choice™ Brand Health Reports

Consumers can watch anything they want in online video. Yet, with nearly infinite choice, many of them still choose to watch brand advertisements. This reflects genuine brand interest and preference.

Share of Choice is a measure of overall marketing effectiveness – a culmination of a brand's advertising and communications. It reveals the brands consumers choose to spend their time with, the brands they choose to create a dialogue with, and the brands they choose to evangelize to their family and friends.

Share of Choice is closely tied to the traditional metric share of voice, a key indicator of media weight for brands. Share of Voice helps media planners and buyers ensure their brands are in front of core target audiences by measuring relative media coverage. Share of Choice shares the goal of helping media planners and buyers manage brand visibility for core audiences, but instead of benchmarking media coverage, it reveals user-initiated media consumption trends among consumers.