See It In Action

Our CEO Brian Shin shares his views on the state of monetizing online video with ScribeMedia.org's Peter Cervieri.

In the months we've worked with Ad Age Digital to showcase the most-watched viral video campaigns on the Ad Age Viral Video Chart, we've seen many campaigns explode onto the Top 10 only to quietly depart the following week. There have been a few standout campaigns, however, that have dominated the Chart for months at a time. Among these campaigns, Samsung's LED Sheep, T-Mobile's Dance, and Cadbury's Eyebrow Dance have each generated over 10 million views.

Our CMO Matt Cutler sat down with Abbey Klaassen of Advertising Age to discuss some of the characteristics of these viral video campaigns and how they fit in to the overall viral video landscape. Click on the thumbnail to watch the interview.

Watch a general overview of how we can measure every audience interaction with every video in your content catalog and follow it as it moves throughout the Internet.

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In support of their Hyperdunk basketball shoe, Nike launched a viral video featuring basketball superstar Kobe Bryant recklessly leaping over a speeding Aston Martin. The video's low-end production quality makes the clip appear to be user-generated. As our analysis uncovered, this video has spread far and wide as the online viewing audience tried to figure out if one of the world's biggest sports stars would actually attempt such a stunt.

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Watch Matt Cutler showcase our ability to measure the True Reach™ of viral video campaigns at New York Video 2.0.

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See what catches the audience’s attention as Matt Cutler and Rishi Dean walk you through the possibilities of audience engagement at the DEMO 08 conference in Palm Desert, CA. 

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