In the months we've worked with Ad Age Digital to showcase the most-watched viral video campaigns on the Ad Age Viral Video Chart, we've seen many campaigns explode onto the Top 10 only to quietly depart the following week. There have been a few standout campaigns, however, that have dominated the Chart for months at a time. Among these campaigns, Samsung's LED Sheep, T-Mobile's Dance, and Cadbury's Eyebrow Dance have each generated over 10 million views.
Our CMO Matt Cutler sat down with Abbey Klaassen of Advertising Age to discuss some of the characteristics of these viral video campaigns and how they fit in to the overall viral video landscape. Click on the thumbnail to watch the interview.