VidWorks: The New Era of Monetization Has Arrived

With VidWorks, you create net-new cost-per-view inventory that allows you to immediately participate in branded video campaigns from many of the largest advertisers in the world. Contextually relevant campaigns are delivered through the VidWorks platform and appear alongside your video content. You get paid whenever a user chooses to watch a branded video. 

VidWorks creates new cost-per-view inventory, so you can keep all of your existing ad space. With VidWorks, you continue leveraging all of the ad spaces you have while adding net-new inventory, which delivers 100% new revenue for your properties.

VidWorks integrates seamlessly into your existing video galleries and playlists. You can also use VidWorks to add video units to article pages or the rest of your site. VidWorks comes in both IAB-standard sizes as well as custom, non-standard sizes to fit your site's look and feel.

VidWorks does more than create cost-per-view inventory across your media properties. It also works with your video inventory to make content recommendations for your audiences.

Want to feature videos with high view counts? Done. How about videos with the highest engagement? No problem.

With VidWorks, you can choose which performance metrics will drive your content recommendations. As a result, you'll increase video relevancy, video consumption, and, ultimately, pre-roll revenue.

When you use VidWorks, you get free access to Visible Measures for Publishers (VM/P), our robust video analytics solution. VM/P enables you to measure how your video content and advertising performs across your media properties, networks, and syndicated video players. VM/P reports on MRC-accredited performance metrics like views, engagement, completion rate, and others.

VidWorks is powered by the massive, exclusive Visible Measures video dataset. Our patented platform touches more than 380 million video viewers every month, and has measured 3 trillion video views, more than 500 million videos, and over 10,000 video advertising campaigns. This makes us uniquely capable of delivering contextually relevant content and branded content recommendations to your audiences.

In a word, yes. In the first half of 2012, people have chosen to watch branded content over 2.2 billion times.

Branded content is designed to be actively consumed and shared. It typically tells a story with engaging content. And, more often than not, it's long-form content.

If you're looking for an example of branded content, be sure to check out our Ad Age Viral Video Chart.