The Visible Measures Difference

Our patented platform measures all types of online video, regardless of where it spreads across the Web. Our 360º measurement approach ensures that you see complete performance metrics across your content's paid, owned, and earned viewing activity. 

Paid Media 

Your media buy may include pre-/mid-/post-rolls, interactive overlays, and video banners across all premium video destination sites and ad networks. Your video measurement solution should provide consistent, comparable performance metrics wherever your paid media runs. 

Owned Media 

Our unique video measurement methodology enables us to measure video performance across brand sites and campaign microsites. As a result, you can better understand video content reach, audience engagement, viewer geolocation, and more.

Earned Media 

Our patented platform directly collects data from over 200 video sharing destinations, providing you with a complete view of your earned media performance. For many types of online video, earned media exposure can account for the majority of its total reach.  

Derivative Content 

Online video provides consumers a chance to participate in the content creation and distribution like never before. This ability to participate frequently yields widely viewed consumer-driven derivative campaign content such as re-mixes, mashups, spoofs, user responses, and more.

To truly understand your online video effectiveness, you need a complete view of your competitive field. Our industry-wide performance benchmarks provide you with exactly this, enabling performance comparisons against other brands in your category and other content that resonates with your target audiences.

• Historical performance: Set realistic performance expectations by studying historical trends in key verticals and comparing performance against campaigns for similar products and audiences.
• Competitors: Track competitive performance across multiple verticals, benchmark your campaign's performance against related campaigns, and measure your brand's share of voice across the entire online video landscape.
• Target audiences: Compare how your content and competitive content resonate with your target audiences. 

As an independent third-party measurement provider, Visible Measures video performance metrics are industry-accepted and standards-compliant. We ensure that you receive consistent, comparable results across every aspect of your online video initiatives. This enables you to make apples-to-apples comparisons across your paid, owned, and earned media assets, and against competitors.